Jai Hind friends, friends, today we will tell you what is Influencer? (What is Influencer in Hindi) and what is influencer marketing?
We are going to tell you information about Influencer. In today’s article we will tell you what is Influencer? (What is Influencer in Hindi) and what is influencer marketing?
Apart from this, we are also going to tell you many other important information related to Influencer through this article, so that you can get complete information related to Influencer. So friends, definitely read this article till the end.
Influencer: This is a word about which there is a lot of discussion nowadays, you too must have heard the word Influencer somewhere. Friends, as you know that today’s era is digital era, people are becoming digital very fast these days.
In today’s era, 80 percent of people’s work from spending money to earning money is being done through digital medium. Nowadays, almost the whole world is active on social media and among them there are some people who have become social media influencers and they are also earning good money by influencing.
Many of us use social media platforms like Facebook, Instagram etc. most of our time. People have got a platform on the internet in the form of social media, where many people stay in touch with their friends, relatives and celebrities.
Share some special moments or your creativity on your social media accounts in the form of photos, videos. In this world of social media, a word influencer is coming into discussion a lot. social media influencer, Instagram influencer The name of Facebook influencer etc. is heard in many places.
Table of Contents
- What is Influencer
- Who are Influencers
- Type of Influencer
- How to Become an Influencer
- Influencer Make Money
- Benefits of Influencer
What is influencer
Friends, an influencer is someone who promotes the products and services of a company or business. That means influencer is completely different from any business and customer. His duty is to promote the product.
And it is easier for an influencer to promote a product because the influencer has a face value, authority in front of people, good knowledge of his niche, and especially a good relationship with his audience. It happens.
With the help of which he publicizes the product related to his niche in front of his audience. And the people who do the same publicity are called influencers.
Who are Influencers?
An influencer is a person who has more followers on Facebook, Instagram, YouTube, Twitter and other similar social media platforms. Those who have more than 1000 subscribers or followers on the social media platform are considered influencers.
These are also called social media influencers. But very few companies provide marketing products to influencers with fewer followers. But these too are influencers.
Therefore, currently in India, there are lakhs of influencers present on social media platforms like YouTube, Instagram and Facebook, whom millions of people follow, like to watch and believe in their words.
Therefore, whenever a company wants to advertise any of its products or services, it prefers to get its marketing done through influencers.
Because when an influencer publicizes their product, their audience will also show interest in the company’s product, will show faith in that product and will like to buy the company’s product and service.
Also, private companies contract with small influencers and get their products marketed at low cost. Due to which the company also benefits and small influencers also get some income from it.
Types of Influencer
What type of influencers they are depends on how many followers they have. Keep in mind that just because you have more followers, it is not necessary that your influence will be greater on people.
People who have lakhs and crores of followers are called celebrities in social media. They are also called “mega-influencers”.
These people are very famous for being Actors, Singers, Athletes, or Internet personalities. These categories are very unique and these people have very many followers in social media.
If you want to share any product of your company with a lot of people then celebrities are the best option for you, but you have to pay a very high price for it. The cost of promoting a post can reach millions of dollars.
Big companies take help from celebrities to promote their products. This is because big companies can easily pay very expensive rates to these celebrities for promotion.
2- Micro Influencers
Micro Influencers are those who have 1K i.e. 1 thousand to 100K i.e. 1 lakh followers. These are not celebrities but these people create their identity on the basis of their content.
Micro influencers are very strong in their niche and their communities are also very powerful which are highly engaged.
There is a lot of engagement and interaction in these categories, so they have a higher chance of conversion.
3- Macro Influencers
Macro influencers are those who have 100K i.e. 1 lakh to 1 million i.e. 10 lakh followers. These are the people who get recognition and fame through the Internet and include Bloggers, Vloggers, Podcasters and Social sensations.
Because these people are content creators, they are experts in using social platforms and they are experts in creating quality content, which benefits brands a lot.
These types of social media influencers also have very high charges, but their charges are less than that of a celebrity or a popular athlete.
Who knows more about a company? Obviously, their employees i.e. Employees.
Company employees are well aware of their business and sharing it on social media increases the trust of customers in the company.
Everyone Social is an easy-to-use software platform that allows company employees to create, engage, connect and share content on social media.
In just a few clicks you can create a post, share it with your colleagues and then post it to external social networks.
5- Brand Fans
These people are not actually customers of the company, Brand Fans share a company on social media and remain engaged with them because they like the company’s vision, marketing, and products.
It may be possible that Brand Fans are not able to buy the products of that company or they are in some other industry, but these people praise and support the work of that company and also mention that company in social media. We do.
Brand Fans associate those people with a company who are not already their customers, but can become customers of the company in the future.
How to become an Influencer? (How to Become an Influencer)
If you are thinking how to become an influencer? Or you want to become famous on social media, then some of the tips given below can help you in this.
Social media is the best path to share your knowledge. Choose the right social media platform according to your experience or subject, where you can share your knowledge.
If you want to share fashion related articles then Instagram can be a better option for you. First you should focus completely on any one platform out of Facebook, Instagram, Twitter.
Share something on social media with people in which you are an expert, you have knowledge and experience in that field. You should remember that whatever you share with people must be of interest to them. In your field, you will first have to become an expert in some subject.
You create high quality content and try to share it better. Maintain consistency in sharing your content and also promote it among people.
Respond to people’s messages on your social media. Remain active among your followers and build trust among them.
It is very important to keep doing research in your field continuously and know about the things that are becoming popular and new methods. Create your original and better content, do not waste time in copying others’ content. Work or create content on the same path in which you are experienced.
See or listen to the feedback of your social media followers and keep making improvements accordingly. Keep reading other Blogs, News, Opinion etc. related to your field.
In the end, to become an Influencer, a lot of patience, time and hard work are very important. It takes a lot of time and hard work to connect with people on social media. This can take a lot of your time, that is why you should not think of getting results in this field overnight.
How do Influencers make money? (Influencer Make Money)
Friends, as we told you earlier that to become a social media influencer, you should have maximum followers on any social media platform.
The more followers you have, the more avenues of earning money from social media will open up for you, that is why you need to work hard in the beginning. So now let us know how social media influencers earn money.
1 – Promote Products
If you increase more followers on any social media platform, then big companies pay you to promote their products.
Due to which the product of that company reaches more and more people and the sales of their product increases, then if you also become a social media influencer then you also get a chance to earn money by promoting the product.
2 – Affiliate Marketing
There are many social media influencers who earn money with the help of Affiliate Marketing. If you are a blogger then you can run an Affiliate program on your blog. You can earn money by creating a micro niche blog about a product and working hard on it. Let us tell you that bloggers are also Social Media influencers.
If you are a YouTuber, you can do Affiliate Marketing by making a video on any product on your channel and giving the link of that product in the description of your video. So friends, Social Media influencers also earn a good amount of money through Affiliate Marketing, in which bloggers and YouTubers earn the most money.
3 – Paid Promotions
Friends, you must have seen the posts of many such social media influencers on social media platforms like Instagram, Facebook who are seen promoting someone else through their posts.
You must have seen many such memes pages, motivational pages which are seen promoting other people’s pages through story or through post.
So this social media influencer takes money from other accounts to promote them, this is also a very good way for social media influencers to earn money, but for this it is necessary to have maximum followers on your instagram or facebook account, only then You will get paid promotions from other account.
Benefits of becoming an Influencer
Becoming an influencer has many benefits. Becoming an Influencer means increasing your fan following, building your audience online and making yourself an expert, knowledge and brand in a specific niche or industry. Let us know what are the benefits you will get if you become an influencer:-
1 – Popularity
The most important thing is that you will become popular, people will know you, recognize you, respect you and follow you. Getting respect from many people is also a big thing, you will definitely get all this by becoming a good influencer.
2 – Make Money
You can earn a lot of money by becoming an influencer, the greater your fan following, the more money you will get from Digital Marketing companies and marketing companies.
To promote their product, services, business, brand, many companies themselves approach influencers related to their niche and get their promotion work done by giving them very good offers. So by becoming a social media influencer you can also earn a lot of money.
3 – Affiliate Sales
Sales happen only where there is trust. If you are an Influencer then you can earn money by doing affiliate marketing by joining the affiliate program of your niche.